For this project, I developed the visual identity and promotional campaign for a fictitious music festival by blending two distinct genres: Indie Pop and French Pop.

Inspired by the playful energy, vibrant color palettes, and artistic charm of both genres, I created a whimsical ocean-themed identity that feels energetic, expressive, and immersive.

To bring the concept to life, every marine creature featured throughout the branding was meticulously handcrafted from construction paper, then digitized and incorporated into the final designs.

This tactile process introduced depth, texture, and personality to the identity while reinforcing the festival's handcrafted, imaginative aesthetic. By combining traditional paper craft with digital design, the project celebrates the intersection of analog making and contemporary brand identity.