Dore Festival Brand System

Project Overview

For this project, I was tasked with creating a visual identity and promotional campaign for a fictitious music festival derived from a blend of two distinct musical genres. I selected Indie Pop and was randomly assigned French Pop.

Logo & Brand Identity

The festival is named Doré, which means “golden” in French—capturing both the sunny atmosphere.

I developed a complete Brand and Asset Guidelines kit, which includes:

• Logo specifications and usage
• Font selection
• A cohesive color palette with usage guides
• Suggested imagery
• Applications across print, digital, and social platforms

Lockups

Logo limitations

Brand colors

Brand typography

Brand social presence

Advertising Campaign

To promote the Doré Music Festival, I crafted an advertising campaign with both print and digital deliverables.

Deliverables:

• Poster (18"x24") with festival logo, tagline, date/time/location, and two sponsor logos
• Three Digital Ads (inline-rectangle, skyscraper, half-page ad)

Poster

Inline rectangle

Skyscraper

Half-page

My choice of Lacoste and San Pellegrino as sponsors was strategic: both align with the lifestyle...

Co-Branding Strategy & Product Selection

I chose three well-known brands whose identities align with the festival’s cheerful, sun-drenched aesthetic and outdoor experience:

• SunChips (RTE food): The bold, sunny energy of SunChips paired naturally with the Doré identity.
• San Pellegrino (RTD beverage): As an existing sponsor, San Pellegrino added sophistication.
• Conservation Fundraising Wristbands: To unify the theme of ocean life, I created wearable wristbands that fundraise for conservation efforts.

To unify the items, I designed a tote bag as the container item—ideal for festivalgoers outdoors in the sunshine.